Pinterest is a visually based social media site that focuses on users interacting based on common interests and visual appeal, rather than social circles. This is where your social media methods must change from your techniques used on Facebook and Twitter. Leave the networking for those sites. Here, you must appeal to what people want- and ideally- what those outside of your social circles want to see.
#1 Showing off your business the Pinteresting way
Pinterest isn't just about working off of a single pin board. There are various topics for you to cover, so make sure that you spread your business across every topic you can. You can even use Pinterest to tell stories of your business, such as the history influences that brought about its present structure. Don't just post items for sale, or pictures of your products and services, because you won't appeal to the "browsing" nature that is present on this media. It's all about the looks here. If you're a local business, create boards with pictures of your city, surrounding areas, and even photography that is unique to your area. Be sure to set the localization of your business to improve local SEO rankings and coverage for your account.
#2 Linking to your sites
Pinterest focuses primarily on pictures and videos, your links must be relayed through images. You can utilize this primarily through your blogs and website, further improving the value that images and videos have on a site's effectiveness. Because of the connective abilities that Pinterest offers, you can link to various sites throughout your network. But remember that your links will draw traffic to a certain site, and this is where you'll have to do your best to impress them. Don't guide traffic to vacant parking
lots; draw them to areas where others have already gathered. Pinterest definitely gives you an edge when it comes to directing site traffic, if you do it the right way.
Get my ebook now to discover ways to use Pinterest for getting traffic and sales. There is a HOW TO section that will help you with your Pinterest board.